Kelton

2013 Holiday Infographic: Starting Later, Spending Less & Other Shopping Trends

10 million fewer Americans started holiday shopping before Halloween this year compared to last, and on average Americans plan to spend less this holiday season than in 2012. Want to know how people are feeling about holiday shopping? What role mobile and social media will play in the shopping process relative to bricks and mortar? Who Americans will be buying for? You can find this (and much more) valuable information in our annual holiday infographic.

Source: Nationally representative online surveys of 1,000 Americans 18+; Conducted in October 2012 and October 2013